Q Why do you need psychology? A You've got to know when a customer is ready for your help,when they need more time, or when they're ready to buy. And Q knowledge of the product? A Well, above all, you've got to know what's inside the brochures, and not just what's on the page Q What do you mean? A Well, it's not the same talking about a place in a brochure as talking about a place you've been to, or that a client has told you about.You're only as good as the information you've got, so you need to read,to