MICE segment is one of the fast growing segments within the Indian tourism industry. MICE market has become the main tourist market, globally. In India too MICE forms a significant sector of the tourism industry.
Hotels in different parts of the country are reporting increasing MICE clientele and are offering several incentives to attract more numbers of MICE crowd. According to a research agency, the most important aspect for the MICE clientele in a hotel was the service, the facilities it offered and the extra mile that the hotel was willing to go to keep this sector satisfied. Ashok Malkani interacted with Indian hotel industry professionals from different parts of the country to gauge how the industry was meeting the demand of the MICE clientele.
Mention mice and most of the ladies are apt to jump on the tables shouting “eek”. But MICE is nice for all hoteliers, including the lady hoteliers. The difference between the two is that the later is spelt in capital letters and it stands for Meetings, Incentives, Conferences/Conventions, and Exhibitions/Events. It is a hot segment in the tourism and hospitality industry of India.
MICE segment is one of the fast growing segments within the Indian tourism industry. MICE market has become the main tourist market, globally. In India too MICE forms a significant sector of the tourism industry. Hotels in different parts of the country are reporting increasing MICE clientele and are offering several incentives to attract more numbers of MICE crowd. According to a research agency, the most important aspect for the MICE clientele in a hotel was the service, the facilities it offered and the extra mile that the hotel was willing to go to keep this sector satisfied. Ashok Malkani interacted with Indian hotel industry professionals from different parts of the country to gauge how the industry was meeting the demand of the MICE clientele. Mention mice and most of the ladies are apt to jump on the tables shouting “eek”. But MICE is nice for all hoteliers, including the lady hoteliers. The difference between the two is that the later is spelt in capital letters and it stands for Meetings, Incentives, Conferences/Conventions, and Exhibitions/Events. It is a hot segment in the tourism and hospitality industry of India.
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MICE segment is one of the fast growing segments within the Indian tourism industry. MICE market has become the main tourist market, globally. In India too MICE forms a significant sector of the tourism industry.
Hotels in different parts of the country are reporting increasing MICE clientele and are offering several incentives to attract more numbers of MICE crowd. According to a research agency, the most important aspect for the MICE clientele in a hotel was the service, the facilities it offered and the extra mile that the hotel was willing to go to keep this sector satisfied. Ashok Malkani interacted with Indian hotel industry professionals from different parts of the country to gauge how the industry was meeting the demand of the MICE clientele.
Mention mice and most of the ladies are apt to jump on the tables shouting “eek”. But MICE is nice for all hoteliers, including the lady hoteliers. The difference between the two is that the later is spelt in capital letters and it stands for Meetings, Incentives, Conferences/Conventions, and Exhibitions/Events. It is a hot segment in the tourism and hospitality industry of India.
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