Outcome measurement has become one of the most important activities that social service organizations undertake. There are several compelling reasons to measure outcomes:
1. Measuring the effectiveness of an intervention. How do you know if a program was effective? If a program was not effective, would you want to know so that it could be improved? It is unlikely that we build capacity simply for the sake of building capacity, and because of this, we need to know whether or not our programs are effective, just as the nonprofits we serve need to know if their services are achieving the desired results.
2. Identifying effective practices. With the information you collect, you can determine which activities to continue and build upon. Some practices might be modified and replicated for other programs or initiatives based on your results.
3. Identifying practices that need improvement. Some activities may need to change in order to improve the effectiveness of your program.
4. Proving your value to existing and potential funders. The climate for funding social services and capacity building has undergone some radical transformations in the last few decades. Funders are keenly aware of the need to document the success of programs. Capacity building has lagged somewhat behind the social services field in having established evaluation standards. In 2003, the Alliance for Nonprofit Management reported that the capacity building field still lacked a framework for evaluation. However, this is changing, and it is important for capacity builders to stay ahead of the curve to be able to continue doing their work.
5. Getting clarity and consensus around the purpose of your program. Everyone in your organization, from board members to service staff to volunteers, should understand what is going on in your program and what it is intended to achieve. Outcome measurement helps to clarify your understanding of your program.
Outcome measurement has become one of the most important activities that social service organizations undertake. There are several compelling reasons to measure outcomes:1. Measuring the effectiveness of an intervention. How do you know if a program was effective? If a program was not effective, would you want to know so that it could be improved? It is unlikely that we build capacity simply for the sake of building capacity, and because of this, we need to know whether or not our programs are effective, just as the nonprofits we serve need to know if their services are achieving the desired results.2. Identifying effective practices. With the information you collect, you can determine which activities to continue and build upon. Some practices might be modified and replicated for other programs or initiatives based on your results.3. Identifying practices that need improvement. Some activities may need to change in order to improve the effectiveness of your program.4. Proving your value to existing and potential funders. The climate for funding social services and capacity building has undergone some radical transformations in the last few decades. Funders are keenly aware of the need to document the success of programs. Capacity building has lagged somewhat behind the social services field in having established evaluation standards. In 2003, the Alliance for Nonprofit Management reported that the capacity building field still lacked a framework for evaluation. However, this is changing, and it is important for capacity builders to stay ahead of the curve to be able to continue doing their work.5. Getting clarity and consensus around the purpose of your program. Everyone in your organization, from board members to service staff to volunteers, should understand what is going on in your program and what it is intended to achieve. Outcome measurement helps to clarify your understanding of your program.
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