While transitioning from identifying best practices to
actually implementing them at the farm level can be challenging, the
program helps create awareness among farmers. Simply identifying
best practices that farmers can apply to their fields and barns is an
important first step. McDonald’s France aims to share best practices
with farmers who have similar operations and measure the deployment
of these practices and the associated impacts. In 2014, with a first list
of best practices identified in each main production area, McDonald’s
France will measure the number of farmers already involved, and then
define objectives and action plans for deployment.