Thus, IBM doesn’t just sell computers anymore. Under its broader, customer-oriented mission, today’s IBM provides cutting-edge data analytics and solutions-based services that make customers and the world better and smarter. In fact, more than 90 percent of IBM’s profits now come from software, service, financing and business consulting solutions.
Whether it’s smarter business operations, smarter city management, smarter health care, or smarter anything else, what’s smart for IBM’s customers is also smart for IBM. In the five years since the start of the “Building a Smarter Planet” campaign, IBM’s stock price has spurted from around $70 per share to around $200. By defining itself in terms of the customer needs it solves rather that the products it sells, IBM has transformed itself from a big blue dinosaur to the blue horizons of tomorrow’s smarter planet.