First introduced in SQL Server 2012, in-memory columnstore is now updateable, enabling read and writes to the data warehouse while benefiting from ultra-fast query speeds and higher data compression rates. With updateable in-memory columnstore, customers are seeing 100x performance gains. The in-memory columnstore has resulted in world record performance and price/performance. Customers such as NASDAQ (see case study here) are using in-memory columnstore to save time and money on data management, improve query performance, and help to facilitate long-term goals.