Search-based attributes are those that can be accurately evaluated prior to making a choice. They denote the highest prepurchase knowledge and lowest perceived risk, lowest search time, reliance on mass media and lowest behavioral intentions.Experience attributes are those that can be accurately assessed only after the services have been purchased and used. They denote a moderate prepurchase knowledge, perceived risk, search time, behavioral intentions, reliance on mass media and personal sources while credence criteria are identified by the lowest pre-purchase knowledge, the highest perceived risk, search time, behavioral intention sand reliance on personal sources and they may or may not be evaluated even after the purchase is made simply because the consumer may lack the necessary experience or knowledge (Kugyté, Sliburyté,2005).