Franchising was discussed as a means of new entry that can reduce the risk of downside loss for the franchisee and also as a way that an entrepreneur can expand his or her business by having others pay for the use of the business formula. For the franchisee, the advantages of franchising are that he or she enters into a businesses with an accepted name, product, or service, has access to managerial assistance provided by the franchisor, receives up-front support that could save the entrepreneur significant time and possibly capital, has access to extensive information about the market, and has other operating and structural controls to assist in the effective management of the business. However, there are a number of potential disadvantages, which usually center on the inability of the franchisor to franchisor to provide the provide the services, advertising and location that were promised.