In 2013, Land Rover built on its mobile platform by adding a mobile application called The Trail Less Traveled to showcase its new Range Rover through an interactive online journey using four synced camera angles. Users can select their own route through an interactive map, advance to different stages of the journey, and even pause the experience to explore pictures and videos of the latest engineering advancements in the vehicle. The app allows users to take a iourney with the Range Rover, explore its on-road and off-road
capabilities, and experience the vehicle's interior and exterior features. The app takes the driver through scenery, then switches instantly from wide camera angles to tight close-ups and even the driver’s point-of-view. all to provide an authentic Range Rover driving experience.