In India, the majority have consumed instant noodles, but there is still about 18% who have never had instant noodles. Besides, the consumption rate of packet noodles is 10% higher than that of cup noodles. Maggi is the most consumed and most flavoured brand of instant noodles, while Yippee is considered as its next nearest rival. “Taste”, “Flavour” and “Nutrition” are ranked as the top most important factors when deciding what brand of instant noodles to purchase. Although small retail shops near consumers’ houses are the most common place for them to purchase instant noodles, online purchases take up a non-negligible 13% share.
Furthermore, 67% of the consumers in India have instant noodles once or more than once a week. The majority of them consume the noodles at home, mostly in the evening and morning. Instant noodles are usually consumed as quick snacks. In addition, Masala is the most popular flavour of instant noodles in India. The majority of the instant noodles consumers prefer packet noodles to cup noodles, as they are easier to purchase, more delicious and come with more flavours and varieties.