Known as the “Taste City”, Jeonju is a city renowned for its gastronomy and food industry. With its long-standing tradition in the production of rice cultivated on the Honam Plain, fish and salted fish from the Yellow Sea, fresh vegetables and wild greens from the mountains, Jeonju is recognized as a reference for high quality traditional Korean food.
The city has made continual efforts to protect traditional food culture and develop the gastronomy sector.