In 1999, women’s soccer proved that it can attract an audience in the USA. It was not able to take advantage of the momentum created by the World Cup, though, and was quickly forgotten. But times have changed: since then, the development of the Internet has given new hopes for women’s athletics to break through in the sports industry. The goal of this study is to determine some characteristics of the women’s soccer Twitter audience. Characteristics was divided in four concepts: motivation, involvement, Twitter usage and demographics. Findings reveal that most people follow women’s soccer for hedonic motives. Social motives were not as significant as hedonics or the sense of self-identification when it comes to deciding whether to follow women’s soccer or the United States Women’s National Team, but they seemed to influence involvement in the sport, or at least US Soccer merchandise ownership, much more than any other factors.