Blogs, resumes (traditional and online), and social networking sites are all part of your personal press kit, and create a distinct impression of “who you are”. This is particularly important for freelancers, who are constantly trying to get work. Plus the ability to reach out to hundreds of people with a single tweet or Facebook post is a vast improvement over making calls to inquire about work.
When creating your press kit, double check your spelling and grammar and make sure your blog or website is easy to navigate and looks well organized. Websites like Fast Pitch, HARO, LinkedIn, Xing, and PRWeb can all be helpful for making contacts and promoting yourself amongst peers and potential employers.