Distribution Channel Options
Direct Distribution
Companies can sell to consumers directly. There is a pool of consumers in the world available to the
player’s company. Players receive 100% of the proceeds of those sales (no retailer/wholesaler cut). We
have abstracted out shipping, transport, and overhead costs. Direct distribution is one of the sub-hubs
found in the Place hub.
Distribution Channels
Companies can also establish distribution deals with retailers of varying sizes, opening them up to a
greater universe of consumers. There are six distribution channels in the world. The channels include:
n University Store
n Online Discount Retailer
n Supermarket
n Department Store