Advertising in Denmark is big business and roughly DDK4 billion is spent on advertising and communications. There are several ways to advertise in Denmark. Although only the television channel TV2 shows commercials, radio advertising is very popular. The two free newspapers are popular and the main newspapers Berlingske Tidende and Politiken are strong in Copenhagen and Jyllandsposten in Jutland. Internet is the fastest growing medium for advertising and lets not forget the importance of trade press. Trade press is extensive and the publications are strong.
Although English is the international language of business and many Danish people can speak it, at the initial stage of the relationship with a Danish commercial partner, trade literature may be presented in English. However, as the contact develops, it will be expected that all trade literature and technical manuals for use in Denmark are translated into Danish.
It is worth considering using advertising and/or press activities to increase the awareness of a new product in the Danish market.
- See more at: http://www.startupoverseas.co.uk/expanding-a-business-in-denmark/marketing-a-business.html#sthash.aJNJPJix.dpuf