แปลบทความวิจัย
Inventory Management and Its Effects on Customer
Satisfaction
Scott Grant Eckert1
Abstract
This study examines inventory management and the role it plays in
improving customer satisfaction. It looks at how food companies have been
under pressure to streamline their inventory systems, and the consequences of
such actions. It also examines how many retailers are trying to implement a
“perfect order” system and how suppliers are constantly under pressure to meet
the demands of these retailers. Many food companies are, therefore, looking at
various inventory management systems as they belief this will have a positive
effect on the satisfaction of their customers. The paper also outlines the
methodology used in the research and concludes by pointing out the limitations
of the research as well as suggestions for further research.
Keywords: Inventory Management; Customer Satisfaction; Grocery Companies
Introduction
Many food companies have been under pressure to streamline their
supply chain, minimize large inventories, and cut holding cost on inventory. In
the past, inventory management has focused on not running out of finished
goods. This caused manufacturers to stockpile large amounts of raw materials,
work in process, and finished goods. The extra finished goods would be to
protect them from going out of stock. There are different costs associated with