19.Strategy vs. Structure: Evolutionary Patterns(Cont’d)• Matches between business-level strategies and functional structure to implement them : – 3. Integrated cost leadership/differentiation strategy • These firms may sell products that create value because of relatively low price and reasonable sources of differentiation • Difficult to implement, but frequently used in the global economy • Challenge due to primary/support activities • Need to successfully combine specialization, formalization and centralization ©2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part.