In particular, among these attributes, natural and organic, flavor versatility, convenience, authenticity and indigenousness, and craftsmanship were of the greatest concern to consumers. The attribute of natural and organic implies the naturalness and safety of a product's ingredients, and this attribute was the most frequently mentioned for the award-winning products. However, the majority of tourism food specialties are processed food. Accordingly, the study suggests that for the natural and organic attribute, more attention should be devoted to developing food specialties that contain natural and organic ingredients. The attribute of convenience is associated with easy application in a home kitchen, optional refrigeration, suitable carrying size, and a lack of fragility. The rapidly changing lifestyle and the strong need for mobility while traveling have prompted convenience to become a critical attribute. Tourists' traveling experience can be shaped by a variety of factors, including how they carry food specialties back home. If a food specialty item is difficult or inconvenient to handle, tourists may be unwilling to take such a product home. Therefore, the study suggests that for
the sake of convenience, the following areas are worthy of attention: the portability of a food specialty when packed (size
and weight), product fragility, and the convenience of use of the specialty food in one's home kitchen.
In particular, among these attributes, natural and organic, flavor versatility, convenience, authenticity and indigenousness, and craftsmanship were of the greatest concern to consumers. The attribute of natural and organic implies the naturalness and safety of a product's ingredients, and this attribute was the most frequently mentioned for the award-winning products. However, the majority of tourism food specialties are processed food. Accordingly, the study suggests that for the natural and organic attribute, more attention should be devoted to developing food specialties that contain natural and organic ingredients. The attribute of convenience is associated with easy application in a home kitchen, optional refrigeration, suitable carrying size, and a lack of fragility. The rapidly changing lifestyle and the strong need for mobility while traveling have prompted convenience to become a critical attribute. Tourists' traveling experience can be shaped by a variety of factors, including how they carry food specialties back home. If a food specialty item is difficult or inconvenient to handle, tourists may be unwilling to take such a product home. Therefore, the study suggests that forthe sake of convenience, the following areas are worthy of attention: the portability of a food specialty when packed (sizeand weight), product fragility, and the convenience of use of the specialty food in one's home kitchen.
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