While the Internet and the World Wide Web have enabled what is sometimes referred to as New Media, the theories that led to the development of the Internet were being developed from the 1950s.
Over the past two decades, marketers began waking up to the power of the Internet, both as a platform for communication and as a way of tracking conversations.
By its very nature, the Internet is a network of interlinking nodes. We as marketers use these nodes to track conversations, and therefore patterns.