Beyond strengthening core brands in 2010, we will propose highadded-
value products for a wide range of ages by promoting further
synergies among operating companies. Similarly, we will move quickly
to meet our target operating income ratio of 5% for 2012 outlined in
the Medium-Term Management Plan 2012 by pursuing greater SCM
efficiency for the business as a whole. Consequently, we are aiming for
sales of ¥99.0 billion (up 7.1% year on year) and operating income of
¥3.7 billion (up 34.8%) for this business in 2010.
Asahi Food & Healthcare Co., Ltd. is targeting sales of ¥47.5 billion
(up 7.7%) and operating income of ¥1.7 billion (up 64.3%). The
company will look to accelerate growth driven by sales expansion, as
well as boost production and marketing efficiency. Another focus will
be the drive to transform core brands MINTIA and BALANCEUP into
mega-brands through the aggressive launch of new and revamped
products. Asahi Food & Healthcare will also take steps to expand the
business base for the direct marketing and seasonings businesses, two
operations where substantial growth is projected going forward.