Zettl argued
that visual aesthetics need to interact with website design to produce
the final message. Zettl further stated that it is important to
correctly apply visual aesthetics. They should be aimed to support
the messages that are intended to deliver to the customers. Misuse
of design aesthetics can result in an ineffective communication and
thus become a disadvantage. Related to this, Tractinsky and Lavie
stated that design aesthetics should work with website design elements
(e.g., usability, customization and interactivity) as a whole
to produce an aesthetic experience rather than being viewed as
isolated elements. Finally, such an experience will be greatly influenced
by design aesthetics