Create your budget and estimate your return on investment
Projecting marketing ROI is a powerful exercise that forces you to think through and estimate results for the important metrics of your campaign:
• Impressions, or exposure to your campaign creative
• Conversions, or those who take action from the impression
• The steps required to move from a conversion to a customer
• The number of units sold, and the profit from each
• The items of your campaign budget
• The estimated ROI of your campaign