Within the Creative Economy, regional economic growth is powered by the Creative Class. It is in attracting and retaining these creative workers that regions now compete for. The Creative Class is one of four occupational categories defined by Florida (2002) that he derives from unique occupational groupings. According to Florida (2002), the Creative Class is characterized by workers who are not only paid to think, but more importantly, to create. Creative Class workers tend to prefer places in which to live and work that are diverse, toler- ant, and open to new ideas. It is in these places within the emerging Creative Economy that will succeed and grow. However, the Creative Capital theory differs from Human Capital the- ory in that Creative Capital theory places more importance on the attraction and retention of a specific type of applied human capital — people in creative occupations. This distinction is important because the Creative Economy is more concerned with what people are paid to