Unlike most letterheads that use color sparingly, usually for just the type and logo, or take reverse approach and use a colored sheet of paper, HGV Design Consultants opted for a letterhead design that floods nearly half the paper with bold color. Designer reversed the type and a cloud out of a true blue hue. The designer chose blue to “lay the cloud upon” because it matches the color of the sky, which is seen as being light and clean two attributes they wanted to associate with Neo, a manufacturer of modern furniture in the UK, whick markets to Europe