Difficulty of changing shopping habits
This problem is particularly valid in countries where traditional life style is dominant. Transformation in shopping habits takes place at a slower pace than electronic commerce development of any country. It is common that people prefer to buy from people they already know after seeing and touching goods. Shopping from a virtual environment,
not knowing the nature of the product or its delivery conditions may not be quite acceptable for some people.On an Internet shoe seller zappos.com established in 1999, there are more than 3 million pairs of customers, they recommend other competitor
sites. So far none of its customers, by providing their name or no name, has made any complaints(www.zappos.com).of shoes. One of the most important features of this company which ensures 365 day refund guaranty is its free cargo service for both customer deliveries and returns. Seventy-five percent of all orders come from satisfied customers. Following his / her first shopping a customer makes 2.5 times more shopping in the next 12 months after the first order. Forty-three percent of the recently gained customers are from WOMM (word of mouth marketing) process. They provide a toll-free call line. Unlike other big e-commerce sites (Amazon, overstock,e-bay etc.) they place their number on each page. If their product does not meet the requirements.