“Except wife and children, all the things have to change” was put forward at this time. When the 1997 Asia financial crisis broke out, chairman Kun-Hee Lee saw it as a chance of self-optimizing and upgrading Samsung's competence. With his firm support, Samsung adjusted its structure boldly and resolutely, peeling off or selling 10 affiliates, breaking the tradition of lifelong employment in Korea and dismissed more than 30,000 employees and transform Samsung from a household appliance centered company into a world leader in electronics.