Global converted flexible packaging market is forecast to reach 18.78 million metric tons in terms of volume translating into US$70.15 billion in value terms by the year 2015, propelled by rising demand from consumer goods, food and beverage industries. Evidently, flexible packaging allows for greater product differentiation compared to more conventional packages such as cans or bottles. It permits greater variety of shape and texture, as well as more colorful and better graphic quality. For product sellers, it means lower production costs through lowered storage space / rent requirements and transportation costs. Consumers perceive flexible packages to be more intelligent and convenient.