Langlois said that of the 350 Vantage members who opted-in to show the TripAdvisor widget (prior to the recent full-membership approval), those that had seen their TripAdvisor ratings boost from two stars to four stars also saw a 20-percent increase in average daily rate. “That could mean as much as $50,000 in additional revenue for you,” he told attendees. Part of the company’s training initiative is a new online portal that will be rolled out this year.