3 Organizational level change: Organizations are both
vehicles for health communication messages and sites for change
that influence other levels of change. Outcomes include changes in
organizational structure to support individual-level behaviour
change, shape organizational policies and influence organizations to
become healthy models for other community organizations.
4 Societal level change: Societal factors include normative
behaviours, policies and physical and information environments that
influence health actions at other levels. Outcomes include changes
in legislation and mobilizing public opinion to address a health issue