Therefore, it is crucial that reliable and appropriate
estimates are available to assess how higher prices
impact on the level of demand for air travel. This impact
will, of course, differ according to the level and location at
which prices are changed.
This report provides groundbreaking new research into
the sensitivity of air travel demand to changes in air travel
prices and incomes. It provides clear guidelines for the
appropriate use of demand elasticities and robust and
reliable estimates of their value.