In this regard, Stroh
(2004) pointed out the importance of change strategies adopted by the organization and indicated that the type of
strategy used in managing staff guide to concept of management of internal and external communication.
According to Stroh’s study, to deal with environmental change, organizations need to have effective
communications management in order to bring new attitudes to change. Based on applying structural change, such
attitude has special goals that are thoroughly controlled by change management and reduces the resistance while
encouraging innovations and facilitating the change process. He also pointed out the importance of independence at
work which relates to the decentralization of the universities.