In its early years,Wal-Martis strategy was to build largediscountstoresin
small rural towns. iy contrast, .o*p"titots such as Kmart focused on large
towns with popuiations greater than 50,000. wal-Marts marketing strategy
*as to grururri"u "everyJay low prices" as a way to pull in customers' Traditional
discount retailers relied on advertised "sales'