The Dan Pallotta said, "Ice activities bucket challenge may not charity. Although the donation will succeed donations up to 100 million US dollars, but compared with some companies such as one day in the company. Apple income from the sale of goods to 465 million US dollars. " I believe the amount increased from the The Ice bucket challenge still not enough demand for use. Disease and may be the only business promotion only because of that the owner of the company Apple out accepts the challenge and share video out to the sales of the company's income increase from activities. Ice bucket challenge.