In addition to the above, Lindgreen and Wynstra (2005) identified three major value themes in business and industrial marketing: value analysis (i.e., how do customers analyze value?), value creation (how can firms use value appraisals or tools like value engineering in market-oriented product development?), and value delivery (which actors create value, and which delivery process provides the best value for which customers?) When the two perspectives are crossed with the three themes, six potential areas for research emerged.
2.2. Post-2005
As the debate on value continued past 2005, Industrial Marketing Management has acted in a central role in following and shaping the landscape. Much of the cutting edge analysis of our understanding of value has been played out in the journal, as can be noted from its predominance as source amongst the papers identified in this section. A
In addition to the above, Lindgreen and Wynstra (2005) identified three major value themes in business and industrial marketing: value analysis (i.e., how do customers analyze value?), value creation (how can firms use value appraisals or tools like value engineering in market-oriented product development?), and value delivery (which actors create value, and which delivery process provides the best value for which customers?) When the two perspectives are crossed with the three themes, six potential areas for research emerged.
2.2. Post-2005
As the debate on value continued past 2005, Industrial Marketing Management has acted in a central role in following and shaping the landscape. Much of the cutting edge analysis of our understanding of value has been played out in the journal, as can be noted from its predominance as source amongst the papers identified in this section. A
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