Coca-Cola India and PepsiCo India are introducing their beverages and snack brands in new economy packs priced at R5 and R6 to woo cost-conscious consumers. For instance, PepsiCo India has introduced two new variants of its snack brand Lay's in mini packs (12.5 gm) at R5. The company is betting big on Lay's economy packs called 'Mini Magic' to drive volumes both in rural and urban markets. On the other hand, Coca -Cola India has introduced its flagship brand Maaza (100 ml pack) at a price point R6 to reach out to rural consumers. On Pepsi's new strategy is emphasis on R5 price point will enable us to reach out to a larger consumer base and drive more consumption. Pepsi’s aim is to create consumer connect through engagement campaigns such as their new television campaign.