Interpersonal communication offers face-to-face opportunities for personal involvement
and interaction.
• Organizational media are published or produced by the organization, which controls
the message content as well as its timing, packaging, distribution and audience access.
• News media provide opportunities for the credible presentation of organizational
messages to large audiences via journalistic organizations.
• Advertising and promotional media are controlled media, either internal or external
to the organization, that also can offer access to large audiences