Nestlé has used a wide range of
promotional tactics with Kit Kat.
Promotion offers have included free
bars in the multi-bar family packs and
an instant win deal with Burger King in
1996. This promotion, where over 75
million free burgers were on offer,
increased sales of Kit Kat by an
estimated 30%. In 1998, an on-pack
promotion featuring ‘The Simpsons