Strategy is to evaluate current competitive landscape and forecast trends to spot emerging opportunities or threats
Company has an active forecasting, trend spotting and competitive intelligence program
“Outside-in” innovation. Rather than discovering needs, discovering opportunities
Once opportunities are identified, generate ideas to address them
Great breadth in innovation outcomes – products, services, business models, experiences
Innovation is driven from strategic teams at enterprise and business line or product teams
Strategy is to evaluate current competitive landscape and forecast trends to spot emerging opportunities or threatsCompany has an active forecasting, trend spotting and competitive intelligence program“Outside-in” innovation. Rather than discovering needs, discovering opportunitiesOnce opportunities are identified, generate ideas to address themGreat breadth in innovation outcomes – products, services, business models, experiencesInnovation is driven from strategic teams at enterprise and business line or product teams
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