Ancillary revenues
Meanwhile, ancillary revenues had climbed by 36 per cent in 2006, considerably faster than passenger revenues, generating €7.70 per passenger, with very high margins. Ancillary revenues include non-flight scheduled services (hotels, travel insurance, excess baggage charges, flight change fees, car rental services, in-flight sales, rail and bus ground transport services, commission from Ryanair's credit card with MBNA and personal
loans). It was claimed that Ryanair's website was the largest travel website in Europe and the fifth most recognised brand on Google, offering huge potential for Ryanair to convert this web traffic into e-commerce and advertising revenues.