To see how goals can guide action, consider Guitar Center, one of the fastest growing retailers in the United States Managers give specific goals to sales teams at every Guitar Center store each morning, and employees do whatever they need to, short of losing the company money, to meet the targets The fast- growing retailer’ s unwritten mantra of “Take the deal” means that sales people are trained to take any profitable deal, even at razor- thin margins, to meet daily sales targets.