The most famous car in the world sold for $4.1m at auction in 2010, making it currently the 2nd most expensive piece of movie memorabilia in existence. This car has had an impact on many people, one of which being director Steven Spielberg who, after seeing Goldfinger (1964), felt compelled to have one. The car showcases some special features in the film. An ejector seat to rid yourself of unwanted passengers, tyre tearing blades useful for de-roading unsuspecting women and of course it comes with a rear bullet proof windscreen, an inbuilt smoke machine and a pair of complementary machine guns. These customisations, however, are only available to those with double 0 status. While the original car may have fetched this price, other models that have not made an appearance on the big screen are currently selling for around $500,000. The Aston Martin DB5 most recently re-emerged onto the big screen during the film Skyfall (2012), in which it made a cameo appearance (3).