The UP and MP surveys provide a strong reminder lf the role of non-governmental participants. This is assign of success: public research and extension have given many farmers real choices. Farmers want innovations, many of which now come from the private sector. Companies seek business opportunities. Surging labor costs in rice-growing areas generate strong demand for herbicides and labor-saving devices. Micro-irrigation and mechanization are spawning whole new rural service industries. The public sector must adjust in ways that best help ensure food security, environmental sustainability, and poverty reduction