It is suggested that, individuals with high materialistic value prefer to acquire and to use more goods and services than others (Dittmar, Beattie & Friese 1996). Such materialistic individuals continue to purchase the products that may improve their self- definitions. Eventually, it results in chronic state of purchasing tendency. Additionally, some individuals are very conscious about their social image and thus, they tend to purchase excessive products and services that enhance their social image. As a whole, it is expected that perceived social image and materialism are two key predictors of compulsive buying.