1. An effective advertisement appeals to a target demographic on emotional levels. This can be achieved using archetypes, nostalgia, familiar relationship dynamics. An effective advertisement reinforces brand identity and triggers memory on a subconscious level. Advertising must capture mindshare and drive a consumer to purchase. Many times advertising uses techniques of making people feel inadaquate, less worthy, or need for life and self improvement. Your life body mind and spirit, quality of life and happiness and security and health for you and loved ones will impr4ove....if you buy our product.