Survey Procedure
Participants accessed the web-based survey through a hyperlink that brought them to Survey Share, an online survey platform. Before participating in the survey, participants were presented with a statement of informed consent and had to agree before continuing on to the main survey. Participants answered questions for each of the constructs outlined earlier, as well as questions regarding specific behaviors, privacy settings, and perceptions of tagging and apps. Initially, they answered these questions without looking at their Facebook profiles, so as to provide a baseline for their overall perceptions. In a later part of the survey, we asked them to log into their own Facebook accounts and report actual usage and privacy settings for their accounts. For instance, we asked participants how many Facebook friends they had or what specific permissions they allowed through their privacy settings. Participants were allowed to save their answers and finish the survey at a later date. The survey took participants an average of 27 minutes to complete, with a median time of 19 minutes.