The Agreement shall commence on the Effective Date and, unless terminated earlier as provided in this Agreement, shall continue in full force and effect until June 30th 2017. Either Party may terminate the Agreement upon thirty (30) days written notice for a material breach of the Agreement by the other Party ("Cause"), provided that the breaching party fails to cure such material breach within thirty (30) days from the receipt of the written notice from the other Party. Notwithstanding the aforesaid, the Supplier may terminate the Agreement by serving a prior written notice of 45 days to the Partner. Any obligations which by their nature extend beyond the term of the Agreement shall survive the termination.