A really glamorous decade for women’s makeup. Creams were the in thing in foundations and shadows.It was the era of the ‘mask effect’. A thick creamy application of foundation and flesh colored powders to set. Eyebrows still a natural look but more tapered and feminine. Rouges were less emphasized than in the 1940s. If there was a color to define the 1950s – it has to be pink. Pink hues in shadows and reddish pink lipsticks.