Moreover, customer
satisfaction is an important predictor of a
wide range of financial measures (see Gupta and
Zeithaml [2006] for a review), so it is not surprising
that some companies tie some portion of employee
compensation directly to customer satisfaction. For
example, a 1 percent change in customer satisfaction
for an average Fortune 500 firm has been
shown to lead to a 1.02 percent change in Tobin’s q,
which equates to a change of $275 million in firm
value (Anderson, Fornell, &Mazvancheryl, 2004),