Customer Obsession // Leaders start with the customer and work backward.
Even a cursory amount of research on Amazon reveals they are obsessed with serving customers. They fixate on crafting easier and better customer experiences — 1-Click Ordering, Prime Membership, Kindles — the list goes on and on! How obsessed are church leaders about our guests? Do we listen to them and try to understand how we can create better experiences? It’s humbling to see a retailer so passionate about serving people. Do we at least match that intensity with our important mission?