The content of the media, the ways of interaction with media and the social framework of using the media are the different vital causes of users’ gratifications on communication (Katz, Blumler, & Gurevitch, 1974). Precision on information, whenever and wherever there is an access opportunity for information, the value of information and the different types of customizable information define the quality of the information which is a significant indicator of the member satisfaction in an online community (Lin & Lee, 2006). U&G provides researchers with extensive beneficial opportunities in terms of a better interpretation of users’ actions, outcomes and comprehension while they are involved with media (Smock et al., 2011).